Designing a future-ready digital experience for higher education
Designing a future-ready digital experience for higher education
Industry
Industry
Education
Education
Role
Role
Lead UX Designer
Lead UX Designer
Client
Client
ATLAS SkillTech University
ATLAS SkillTech University
This case study explores how we created a cohesive, future-ready digital experience to increase clarity, credibility, and admission leads across multiple schools and programs for up and coming University in Bombay.
This case study explores how we created a cohesive, future-ready digital experience to increase clarity, credibility, and admission leads across multiple schools and programs for up and coming University in Bombay.
Problem Statement
Atlas SkillTech University is a future-focused institution with interdisciplinary programs across business, design, and technology.
With multiple schools and content-heavy platforms, its digital ecosystem was fragmented.
This lacked clarity, combined with inconsistent program and brand communication, which contributed to a 15% dip in admission leads and highlighted the need for a cohesive, digital-first presence.
Atlas SkillTech University is a future-focused institution with interdisciplinary programs across business, design, and technology.
With multiple schools and content-heavy platforms, its digital ecosystem was fragmented.
This lacked clarity, combined with inconsistent program and brand communication, which contributed to a 15% dip in admission leads and highlighted the need for a cohesive, digital-first presence.
Problem Statement
The Approach
Reduce cognitive load and uncertainty by unifying the ecosystem under a single, clear experience strategy making discovery, comparison, and decision-making simpler for students and parents.
Problem → Unified strategy → Clarity of information → Confidence in choosing ATLAS
The Approach
Reduce cognitive load and uncertainty by unifying the ecosystem under a single, clear experience strategy making discovery, comparison, and decision-making simpler for students and parents.
Problem → Unified strategy → Clarity of information → Confidence in choosing ATLAS
Solution
Design and develop an end-to-end digital ecosystem with clear hierarchies, seamless navigation, and AI-powered search to help users move from curiosity to clarity to action.
Solution